Katrina Francisco

I’m the person behind the scenes who keeps things moving, brings order to the chaos, and turns moving pieces into meaningful progress. With over 5 years of experience in executive assistance, business operations, HR support, and project coordination, I help busy leaders stay organized, teams work smarter, and projects move forward seamlessly.

Media Support

Barrington Media Group, LLC · May 2024 – September 2026

• Supported media buyers with database management, email coordination, and order preparation.
• Tracked campaign deadlines, order confirmations, revisions, and air dates.
• Coordinated with network representatives regarding schedules and deadline changes.
• Assisted with rate compilations, spreadsheets, and media projects.
• Created tracking sheets and reference documents for campaign updates.

Executive Assistant to CEO | HR & Operations

Leveret Group Pte Ltd · May 2024 – December 2025

• Managed executive calendars, emails, priorities, and 20+ weekly meetings.
• Coordinated communication across five divisions and 30+ team members.
• Supported recruitment, onboarding, payroll coordination, and employee relations.
• Maintained employee records, contracts, SOPs, training documents, and compliance records.
• Tracked meeting minutes, action items, and deliverables.
• Improved workflows and documentation processes, reducing administrative workload by 25%.
• Assisted with vendor management, budgeting, and resource allocation.

Virtual Assistant (Freelance)

January 2023 – May 2024

• Provided remote administrative and executive support to 3–5 clients simultaneously.
• Managed calendars, inboxes, travel arrangements, and meeting schedules across time zones.
• Coordinated 15–25 meetings per week, including agendas and follow-ups.
• Supported multiple projects and managed 10+ concurrent tasks and deliverables.
• Assisted with recruitment and onboarding for 5+ hires.
• Created social media posts, carousels, and short-form videos.
• Used CRM and productivity tools to improve workflow efficiency.

Line Producer | Production Manager | Account Manager (Remote Setup)

SLC Video Production · September 2020 – July 2022

• Managed more than 10 productions annually, from pre-production to post-production.
• Oversaw project budgets of up to ₱3 million or more per production.
• Managed client relationships and stakeholder communication.
• Recruited and coordinated production crews of 30–50 people.
• Handled production schedules, logistics, and resource allocation.
• Ensured projects were delivered on time and within budget.

Executive Producer | Production Manager

From Ninetees Digital Media · August 2019 – August 2020

• Managed production operations for campaigns and brand projects.
• Oversaw budgets, schedules, planning, and resource allocation.
• Coordinated hiring and management of talent and suppliers.
• Supervised teams of 10–25 crew members per project.
• Coordinated across departments to ensure smooth project execution.
• Maintained quality control and on-time delivery.

Visual MerchandiserTarget, San Luis Obispo, California · 2018

• Implemented visual merchandising strategies and store displays.
• Managed seasonal layouts, product placement, and inventory presentation.
• Coordinated with store leadership and team members.
• Evaluated product movement and adjusted displays to improve visibility.
• Maintained store organization and brand standards.

Production Coordinator

Saradan Media Ltd · 2017 – 2018

• Coordinated production schedules, logistics, and on-site operations.
• Arranged flights, accommodations, and transportation for 20–30 cast and crew members.
• Coordinated vendors, equipment rentals, and crew communication.
• Maintained production documents, budgets, and resource records.
• Supported communication between departments and ensured timely project delivery.