Collins Njeru

COLLINS M. NJERU
Nairobi, KE, 00200 • [email protected] • 0794743646
DIGITAL MARKETING SPECIALIST / SOCIAL MEDIA MANAGER/ VIRTUAL ASSISTANT
Rich professional experience of 5+ years in spearheading online marketing/branding operations for corporates and businesses
within high pressure environments. Solid background in Interactive Media Design and Digital Marketing
An All-round results-oriented Digital Marketing Specialist with proven track record of driving strategic digital and sales milestones for
clients within medium sized to large organizations. Possesses extensive industry expertise in creating and implementing marketing
plans, managing advertising budgets, and coordinating marketing operations, consistently overachieving marketing and branding
goals. Highly experienced in Social Media Management, Facebook Ads, Google Ads, Content Creation, SEO, Analytics, Website
Management, and Graphics & Design. Empathetic and performance-driven with excellent critical thinking, good planning and
analysis skills; accustomed to working in fast paced business environments.
CORE COMPETENCIES
Digital Marketing  Virtual Assistance  Social Media Management  Search Engine Optimization  Video Editing  Content Creation
 Social Media Strategy  Graphic Design  Canva  YouTube SEO  SEO  SMM  Google Ads  Facebook Ads  Product
Development Lifecycle  Process Improvement  Performance Monitoring Coordination  Cross-functional Team Leadership 
Content Scheduling  Reporting & Analysis
PROFESSIONAL EXPERIENCE
Evolving CEO (Remote) January 2022 – Present
Digital & Website Manager/ Virtual Assistant / Social Media Manager
 Crafted and executed data-driven digital marketing strategies that encompassed content creation, SEO optimization, and
social media management
 Provide essential administrative support by managing schedules, appointments, and task management
 Analyze data to identify trends and opportunities for optimization of digital marketing initiatives
 Develop reports on key performance indicators (KPIs) to measure the effectiveness of our strategies
 Craft and execute effective email marketing campaigns, increasing open rates, click-through rates, and revenue from email
marketing.
 Create engaging and SEO-optimized content for various platforms, including blogs, social media, email campaigns, and
website content.
Xten Systems inc. (Remote) January 2021 – Present
Digital & Website Manager/ Interactive Media Designer
 Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer
engagement attaining a 10% CTR avg in all campaigns
 Developed and executed various social media, SEO and SEM initiatives, thereby increasing traffic and leads by over 700%
within 6 months
 Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging, article writing, and
creating hubs on social media sites
 Responsible for converting existing accounts to digital revenue consequently exceeded objectives for retention and
increase of customer revenue during first full campaign
 Oversaw the development and implementation of new processes to improve efficiency increasing productivity by 20%
annually
 Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in
the future
Las Vegas Media Inc, Remote Dec 2020 – Dec 2021
COLLINS M.NJERU Page 2
Media Buyer/Affilliate Marketing Specialist | Interactive Media Designer
 Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid
search traffic and 151% improvement in conversation rate every month.
 Manage a daily digital budget ranging from $35k to $50k in Paid Search advertising and bulk sms affiliate marketing
consistently exceeding the sales goals month after month
 Secured a stable revenue of $100k+ in 12 consecutive months utilizing CPC/CPM media buying verticals such as popular
marketing, Addicted Affiliates, and ClickBank
 Utilized A/B testing and multivariate analysis to improve Click Through Rate(CTR) of all campaigns thereby maintaining a
150% Conversion Rate above peers
 Slashed operations cost within the marketing budget by researching and implementing strategic value propositions in all
marketing contents, thereby optimizing campaign delivery and reduced carier blocking in all A2P Routes
 Identified & Managed Partnerships with both internal and external performance marketing team, multiple service vendors,
and media buyers, resulting in improved operational efficiency
 Enhanced performance monitoring of various marketing projects by tracking and generating expense and revenue reports
on a daily basis, contributing to improved teamwork and project success
 Created content and graphics on 6+ SMS brands, utilizing effective optimization and scheduling techniques to manage the
brands socials including engagement and community management
Thermoteq Limited, Nairobi, KE September 2019 – October 2020
Digital Marketing Manager
 Conducted keyword and competitor research; explicated Google Analytics data, wrote and optimized blog content, growing
website traffic by 173% within 3 months
 Manage and coordinate the creation of marketing collateral and content including social media, websites, newsletter and
emails, using appropriate design and marketing tools
 Optimize web user experience by conducting regular A/B testing within targeted geographic markets increasing quality
leads in sales funnel by over 200%
 Utilized insights on Google Analytics for conversion optimization and to provide insight into social media ROI resulting in
 Generated content calendar and devised ways to increase fan engagement resulting in 10k+ new likes within 1 year, driving
increased referral traffic to the corporate website
 Built email database from 1,200 to 10k+ using strategic email lead capture landing pages, growing email CVR from 2% to
7%
Indepth Research Services, Nairobi, KE March 2019 – August 2019
Interactive Madia Designer | Digital Marketer
 Developed a 6 month marketing strategy for social advertising, display advertising and affiliate advertising resulting in
100% Campaign KPI Achievement
 Generated SEO friendly and industry relevant content, infographics, and presentations for blogs, web 3.0’s and client
websites
 Managed the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google
AdWords, Social Media Marketing
 Improved the usability, design, content and conversion of the company website, streamlining customer user experience and
better feedback
 Boosted the sales of corporate training courses by 30% through creating and implementing innovative marketing strategies
such as Social Media Campaigns
RELEVANT EXPERIENCE – FREELANCE PROJECTS
BoltInteractiv | Digital Marketer
 Launched and optimized lead-generation online marketing campaigns resulting in a yearly growth of 246%
 Freelance content creation for various private firms in digital platforms; Twitter, LinkedIn, Instagram, Facebook, Google Ad
sense Achieving 100% Results in every project done
 Worked collaboratively with clients and business managers thereby supporting new and existing locations in marketing
efforts
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 Led the integration of promotional and branding information into the companys print and digital footprints for several
freelance clients.
EDUCATION & CERTIFICATIONS
Bachelors of Technology in Interactive Media Design
Technical University of Kenya, Nairobi Kenya
Certificate in Digital Marketing
Google Inc.
INDUSTRY KNOWLEDGE & SKILLS
HubSpot | Wordpress | Active Campaign | Mailchimp | Hootsuite | RankActive | Yoast |Woocommerce | Facebook Pixel | Google
Analytics | Audience Segmentation | Adobe Suite| Canva | Figma | Slack