Senior Social Media Specialist

Building the Future of Open Finance

Payward – the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks – has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

xStocks is Payward’s tokenized equities framework, where every token is backed 1:1 by the underlying share held in custody by a regulated entity, giving investors direct financial exposure to publicly traded companies. Since launching, xStocks have surpassed $25 billion in total transaction volume across blockchain ecosystems.

We’re looking for a Social Media Manager to own xStocks’ global presence. This is primarily a B2B role — building xStocks’ brand credibility, shaping its narrative, and making it the definitive voice for tokenized equities across exchanges, DeFi protocols, chains, and institutional partners. The other side of the role is community; engaging and growing the base of users and holders who believe in what xStocks is building.

If you’re plugged into crypto and financial markets, know how to speak to both industry insiders and everyday investors, move proactively rather than reactively, and thrive in fast-moving environments, this is your seat.

The opportunity

• Own xStocks’ social presence across X and Linkedin as primary channels, building credibility and visibility with partners, exchanges, DeFi protocols, and institutional audiences
• Build and run automations and systems that keep xStocks reactive to market events (quarterly earnings, macro moves, DeFi developments) so the brand is always part of the conversation at the right moment
• Drive proactive, end-to-end partnership content; from pre-launch planning through execution, building co-marketing programs that help partners succeed alongside xStocks and keep them invested in the RWA narrative
• Develop sustainable, sequenced content strategies that extend campaign life and maximize impact across the full product roadmap
• Turn complex topics — tokenized equities, onchain markets, DeFi mechanics — into content that is clear, compelling, and shareable for both crypto-native and institutional audiences
• Lead social go-to-market for product and partner launches, owning the full process from idea through execution
• Build and manage a high-signal community through campaigns, participation loops, and conversations that drive real engagement and retention
• Own your performance metrics with a focus on outcomes and business impact, not vanity metrics

What you bring

• 5+ years in social media and community management, with a strong background in finance, fintech, or crypto — B2B or institutional experience strongly preferred
• Knowledge of building brand credibility in a B2B context; you understand how to speak to exchanges, protocols, and institutional partners, not just retail audiences
• Deep fluency in X and Linkedin, you understand what performs, why, and how to engineer it
• Hands-on experience building automations and content systems
• Strong grasp of DeFi mechanics and the ability to translate them into content that resonates
• Experienced working with external partners on co-marketing; proactive about bringing partners into campaigns and building relationships that compound over time
• Exceptional content creation skills end-to-end; sharp writing and the instinct to know what will land (Figma proficiency a plus)
• Data-driven with a focus on measuring outcomes and business impact, not reach and impressions
• Proficient with AI tools for content ideation, production, and workflow efficiency; uses AI as leverage, not a crutch
• Self-directed and accountable; you build the system, own the calendar, and drive results without being chased
• Genuinely plugged into crypto and financial markets — you’re reacting to quarterly earnings before anyone briefs you on them

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.