Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We’ve made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We’re proud to have served over 1M passionate learners with more than $100M in annual bookings.

Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from ElphaOutschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years. 

The Role

Outschool is looking for an SEO Lead to own the company’s product-led and content-led efforts to scale new buyer acquisition via organic search. Reporting into the Head of Growth, this person will serve as a cross-functional leader and collaborator, working with various teams to build and execute on SEO roadmaps to increase Outschool’s organic visibility, deliver value to our target audience, and ultimately drive conversions. With the rise of generative AI, getting SEO right is more important (and more challenging) than ever, so we are looking for someone who is passionate about growth, the SEO space, and being scrappy and creative when it comes to figuring out strategies to harness organic growth.


  • SEO Strategy Leadership: Spearhead the company’s SEO strategy by identifying and evaluating opportunities, analyzing the evolving SEO and competitive landscape, and initiating experiments and initiatives to scale conversions.
  • SEO Operating Rhythm: Build on existing SEO practices to develop and own Outschool’s SEO operating machine, including site audits, monitoring SEO KPIs, performance analyses, read-outs etc. to help scale and maintain SEO performance over time.
  • SEO Execution & Optimization: Excel at both hands-on-keyboard SEO work and identifying, scoping and project managing the resources needed to execute and optimize both content-led and product-led SEO strategies (e.g. content freelancers, specific SEO tools, internal growth or engineering teams etc.).
  • Cross-Functional Collaboration/Leading by Influence: Collaborate closely with Growth, Product/Engineering, and other teams to achieve shared goals for new buyer acquisition. Although you’ll be starting as a team of 1, you’ll be responsible for scoping what you need from other teams and helping them understand the work to be done.
  • Data Analysis, Reporting, and Forecasting: Regularly analyze key SEO and product metrics, such as keyword rankings, conversion rates, and competitor analytics, to gauge success, identify growth opportunities, and provide informed forecasts and ROI estimates.


  • Expertise in SEO: 5-7 years of SEO experience. Must have in-depth knowledge of scalable SEO growth levers, including key drivers of organic ranking, algorithm nuances, keyword analysis, content strategy, site architecture, structured data, the growing impact of generative AI on SEO, and technical SEO aspects such as site structure, sitemaps, and metadata optimization.
  • Experience Scaling SEO: A problem-solver who has helped growth-stage businesses scale their SEO strategy using product-led and content-led strategies. We have a strong foundation in place, but need someone to take us to the next few levels and beyond.
  • Data Analysis & Forecasting Skills: Strong ability to interpret complex data from multiple sources, informing SEO strategies and evaluating their success. Experience projecting impact and ROI of SEO efforts.
  • SEO Metrics & Tools Expertise: Able to identify which SEO KPIs matter most for Outschool and know how to effectively use key SEO tools (must-haves: Google Search Console, Semrush and/or Ahrefs, Screaming Frog and/or Sitebuilt).
  • SEO Experimentation: Capability to guide the organization in developing and assessing SEO experiments (including conversion rate optimization and lead nurturing), weighing opportunities, and calculating the required time and effort to validate various strategies.
  • Communication Skills: Proactive, clear communicator with the ability to engage both technical and non-technical audiences.
  • Team-Player: Motivated by productive cross-functional collaboration, aiming for what’s best for the customer and the business.


  • Experience integrating video and other content modalities into SEO content
  • Experience scaling SEO in an edtech and/or marketplace context

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $180,000-$205,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $162,000-$184,500 USD.