Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Upwork is looking for a Senior SEO Product Manager to own and drive the product strategy for growing organic traffic to Upwork. This is a multifaceted challenge where you’ll need to bring all of your leadership experience, product skills, and internal drive to take Upwork’s SEO to the next level! You’ll specifically focus on how we build, optimize, and scale experiences to attract new customers. As the Senior SEO Product Manager, you will lead the strategy, roadmap, and execution of crucial SEO growth product initiatives. You will come up with big bets on how to expand our footprint and gain efficiencies, engage prospects to take action, run experiments, analyze data, and build and execute a cohesive organic product growth strategy.

Your Responsibilities:

  • Develop and execute SEO product strategy based on business objectives and customer needs and translate strategy into an actionable roadmap.
  • Drive SEO requirements definition, product planning, design, and development process end-to-end.
  • Identify opportunities for organic growth by leveraging analytics and SEO tools to evaluate data, analyze trends, and identify technical enhancements.
  • Monitor SEO health and performance, owning the analysis to discover legacy issues, find root causes and identify opportunities.
  • Manage and prioritize the SEO product backlog.
  • Investigate and propose competitive product strategies to support traffic growth.
  • Run A/B tests, evaluate experiment results, and push improvements forward.
  • Provide technical guidance to other teams across the organization.
  • Communicate the roadmap, performance, and plans to key stakeholders.
  • Keep up with industry trends, search engine algorithm updates, and the competitive landscape.
  • Expand and evangelize best practices for scoping, building, validating, deploying, and monitoring/improving products.
  • Interact in a highly collaborative manner with internal stakeholders and vendor partners.

What it Takes to Catch our Eye:

  • Demonstrated ability to successfully operate in an ambiguous and rapidly changing environment.
  • The ability to learn quickly combined with an insatiable curiosity about how search works.
  • The ability to ruthlessly prioritize and a strong bias for action.
  • Excellent analytical and problem-solving skills, with the ability to analyze data, draw insights, and make data-driven decisions
  • Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
  • Up-to-date knowledge of industry trends, best practices, and emerging SEO techniques.

The annual base salary for this position in California and Washington ranges from $149,000 – $264,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.