Overview
CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.
We’re looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.
What you will be working on:
- Working and understanding different range of networks (social, SDK networks, DSP, and more)
- Identify, negotiate, and develop creative and innovative solutions for user acquisition.
- Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
- Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.
- Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
- Work with the Data Analytics team to improve on the reporting and optimisation efforts
- Communicate plans, status and challenges to top management and large teams.
- Improve and share your knowledge in the marketing team and help others grow their skills.
- Build relationships and manage strategic marketing conversations with our UA partners
- Connect & initiate relationships with new partners and technology providers
Requirements
- A passion for leading a team in a constantly changing environment
- Love for games
- 2+ years of experience in hands-on mobile gaming UA. Experience in ad-based games – a must
- Strong understanding in social channels like Facebook,TikTok, and Google – a must
- Strong understanding of and experience with Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer,
- Highly analytical, with deep understanding of cohort analysis and UA metrics.
- Strong communication skills with the ability to effectively collaborate with cross-functional teams.
- Creative mindset with an ability to influence the creative strategy of your games
