Flodesk is one of the world’s fastest-growing email marketing companies, built to help creators sell online and design emails that people love to get. Our commitment to small business owners is to create simple and intuitive tools that help them grow, nurture, and monetize their email list.
We’re a remote-first company headquartered in San Francisco, California, with a team that reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design!
Join our Growth Product team where you’ll build the paid channel strategy and drive CRO at Flodesk. As a Sr. Performance Marketing Manager, you’ll report to the Growth Product Lead, and collaborate with our Product and Marketing teams.
What you’ll do:
- Own operations and execution across all programmatic paid ad channels to deliver against growth and ROI goals
- Build the paid channel strategy, forecast and budget for our business in collaboration with growth, marketing and finance teams
- Drive CRO initiatives through ads, landing pages and website experiences
- Test and scale new programmatic paid ad channels
- Analyze and present paid media investments efficiency to executive team and cross-functional stakeholders
- Partner with external agencies and internal teams to execute paid media plans
- Launch, scale, and optimize best-in-class paid media campaigns
- Build, prioritize and maintain a backlog of experiments
- Document and share experiment results and learnings with the broader team on a regular basis
- Be prepared to take on other duties or ad-hoc assignments related to growth marketing
What you bring:
- 5+ years of direct experience in performance marketing
- Hands-on experience managing budgets for paid media programs, including Google Ads, Performance Max, Meta Ads, ideally with a focus on B2B SaaS
- Able to execute independently on end-to-end plans
- Fluency with digital ad channel data, metrics, measurement, and analytics
- Solid understanding of experimentation and A/B testing
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership
Extra points if you have:
- Experience working at a high-growth startup
- Experience working in full remote across global time zones
- Passionate about empowering small businesses through good design
What we bring:
- $130,000 – $155,000 base salary
- 100% remote with monthly internet stipend
- Fully paid health insurance
- 16 weeks paid parental leave
- Unlimited flexible time off
- 401k match (US employees only)
- A team that values diversity and inclusion with a leadership team that’s 70% women; 85% underrepresented minorities
