Senior Lifecycle Marketing Manager

We’re looking for an inspiring, strategic and customer-obsessed Senior Lifecycle Marketing Manager. You will be a critically important team member and have an outsized impact on driving Skillshare’s growth and member preference.

The Senior Lifecycle Marketing Manager is responsible for the strategic planning and execution of email and referral campaigns to drive user acquisition, engagement, retention, and winback. Reporting into the Director of Organic and Brand, the ideal candidate will have a deep understanding of customer lifecycle and referral marketing and a proven track record of success in developing and implementing effective email campaigns.

What You’ll Spend your time On (Responsibilities)

• • Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback
  • Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives
  • Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement
  • Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
  • Stay up-to-date on the latest email and push marketing, customer and market trends 
  • Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings
  • Manage relationships with vendors, freelancers, and agency partners to complete projects in a timely fashion and on budget
  • Partner with Product and Engineering on eventing, content management, and recommendation schemes
  • Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering

What You’ll Bring to Skillshare (Position Requirements)

• • 4-6 years of experience in end-to-end management of email campaigns; push notification and referral marketing experience is a nice-to-have
  • A deep understanding of customer lifecycle marketing
  • A proven track record of success in developing and implementing effective email and push campaigns
  • Strong writer and editor, with a clear vision for compelling email content that engages and converts
  • Strong analytical skills and the ability to track and interpret campaign data
  • Comfort with coding using an email design system and working with responsive HTML email templates 
  • Experience monitoring and troubleshooting email deliverability and inbox placement
  • Must have experience using ESPs (e.g. Blueshift, Braze, Iterable, SendGrid); familiarity with Airtable, Parcel, Figma, and Looker are nice-to-have
  • Demonstrated ability to inspire others and work collaboratively and in team-oriented fashion
  • Desire to roll up your sleeves in a fast-paced startup environment

About Skillshare

• • Skillshare is the leading online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and hundreds of thousands of members who come together to find inspiration and take the next step in their creative journey. We are backed by Amasia, Burda Principal Investments, OMERS Growth Equity, Spark Capital, Spero Ventures, and Union Square Ventures. 
  • Team: We have an incredible team that believes constant learning and creativity are key to a fulfilling and successful life – and we’re proud to be fueling just that at Skillshare. Our team is smart, collaborative, and has a low tolerance for ego or drama.
  • Our award winning Culture:. Our focus on collaboration, high empathy, respect and flexibility combined with our strong commitment to our mission and vision creates the conditions for our people to be successful and truly enjoy coming to work each day. We’re proud to be recognized as one of Newsweek’s Top 100 Most Loved Workplaces in 2023 and 2024, a top place to work by BuiltinNYC, Crain’s, and Forbes, one of the five best places to work for women by Bpeace and a top-rated workplace for dads by Fatherly. 

The compensation range for this role is a base salary of $148,000. Our compensation ranges are set and pre-determined based on external market pay for the country where a candidate resides and a candidate’s experience within the role.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, fair compensation, and an inclusive work environment for all.

We are unfortunately unable to sponsor visa applications for this position at this time. All candidates must have legal authorization to work with the US or Canada.