Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we’ve quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country! Forbes called us “the future of cereal”, and TIME Magazine has named us in their Top 100 inventions.

Magic Spoon is looking for a cereal-loving category manager for Magic Spoon Products as part of the retail team.  A great candidate will have a deep knowledge of syndicated scan data (Spins, IRI, or Nielsen) and the CPG sales process.  This role focuses on leveraging analytics for our existing customers in order to grow our business, as well as using data to tell the story to gain new retail customers for Magic Spoon and expand distribution. The candidate will have the ability to think at both a strategic long-term level as well as willing to get their hands dirty doing the work.

This is a full time, remote based role and reports into the Sr. Director of Sales Strategy & Planning.

As Senior Category Manager, you’ll:

  • Develop Category Management as a competency for Magic Spoon.
  • Create and implement category management practices for existing and new retail partners.
  • Own consumption data analysis to track, measure and optimize marketing and trade activities.
  • Support sales team through development of data backed selling materials to increase distribution.
  • Lead shopper marketing planning and execution working with internal and external marketing, creative and execution partners.
  • Provide efficient assortment and shelf layout recommendations to maximize sales, based on understanding of retailer shopper specifics.
  • Publish KPI and other managerial reports to effectively communicate performance.
  • Represent the Magic Spoon mission, culture, and values to both internal and external parties.


Are you an entrepreneurial problem-solver? With a love of cereal bordering on the dangerous? Then Magic Spoon would be honored to have your help. The requirements of the role are:

  • 8+ years of experience working in category management in consumer goods/food industry in the retail sector.
  • Excellent ability to utilize Spins, Nielsen, IRI/Circana data to sell through the retail channel.
  • Strong analytical skills coupled with the ability to make business decisions.
  • Knowledge of the natural and grocery retail landscape, CPG selling process and experience working with sales teams and brokers.
  • Ability to collaborate and work cross functionally.
  • Strong oral, presentation, and written communication skills.
  • Desire to work in a fast paced, entrepreneurial environment.
  • First-class Microsoft Excel and PowerPoint knowledge, Google Sheets and Slides, written communication and interpersonal skills.

What we value:

  • Hold on to the Dream  Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it.
  • Don’t miss the bowl for the loops  We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness.
  • Be a Fruit Loop in a world of Cheerios  Bring your whole, unique self to work, celebrate and care for everyone.
  • Pour your own milk…and don’t be afraid to spill a little  We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!


  • Competitive salary & equity
  • 100% covered Health, Vision, Dental insurance
  • 401(k)
  • Generous parental leave
  • Unlimited vacation
  • Catered lunch when in the office
  • Unlimited cereal ✨

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package.