Sporty’s sites are some of the most popular on the internet, consistently staying in Alexa’s list of top websites for the countries they operate in.

We are looking for a self-motivated and dynamic PR & Communications Lead to join our growing commercial team here at Sporty Group.

In this role you will be responsible for the strategy, collaboration and execution of PR & Communication campaigns with a goal of enhancing our corporate brand and ensuring effective media coverage.


Develop and execute PR strategies including creating and implementing comprehensive PR strategies to increase brand visibility and reputation

Craft engaging press releases, news articles, and other communication materials as well as identifying and leveraging opportunities for media coverage

Responsible for Media Relations through building and maintaining strong relationships with local and international media outlets, journalists, and influencers

Pitch story ideas and coordinate interviews to secure media coverage, both general and specialised

Monitor media and social media coverage and prepare reports on media mentions

Generate high-quality written and visual content for various platforms, including social media, blogs, and newsletters whilst ensuring all content is in line with brand messaging and values

Relevant Event Management expertise to plan and execute PR events, product launches, and press conferences as well as coordinate logistics and media attendance

Develop crisis communication plans & protocols, and manage & respond to PR crises promptly and effectively

CSR Initiatives including developing and oversee CSR strategies and initiatives that align with the company’s values and goals

Collaborate with local organisations and communities to implement CSR programs as well as measure and report on the impact of CSR activities


Bachelor’s degree in Communications, Journalism, Public Relations or any relevant field

Strong knowledge of communication practices and techniques

Outstanding English written and verbal communication skills

Previous experience of managing public relations, internal communications, event management, crisis management and creating targeted content

High level of attention to detail

Demonstrated success creating and implementing public relations and communication strategies

Experience within the Betting, iGaming or Media industry is preferred

£45,000 – £65,000 a year


Quarterly and flash bonuses

Flexible working hours

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat once per year

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

  1. Create Value for Users
  2. Act in the Long-Term Interests of Sporty
  3. Focus on Product Improvements & Innovation
  4. Be Responsible
  5. Preserve Integrity & Honesty
  6. Respect Confidentiality & Privacy
  7. Ensure Stability, Security & Scalability
  8. Work Hard with Passion & Pride

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they’re in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.