At Plaid, our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam. #LI-Remote
The Business Technology team is a team of system experts who utilizes a variety of enterprise tools and solutions to solve many of Plaid’s most pressing operational issues. We maintain many of Plaid’s most business-critical applications and tooling across our Go-To-Market and operational teams.
In the Marketing Technology role, you will be the administrator of the Marketing tech stack, including Marketo, enrichment tools, and middleware solutions. In this position, you own Marketo’s infrastructure, create and maintain documentation, and manage the integration between the marketing tech stack and other applications. You get to work cross-functionally to translate business requirements into technical design documents to drive impact. You will partner with Marketing Operations to develop and implement strategy, improve processes, and identify potential future solutions to support achieving marketing’s business objectives. You will collaborate with paid, organic, and lifecycle marketing teams to enable and scale their day-to-day operations through the use of Plaid’s marketing systems and tools.

What excites you

  • Implementing efficient solutions to complex problems
  • Initiating, leading, and successfully executing new, cross-functional technology-transformation initiatives
  • Working with a variety of cross-functional stakeholders to enable cross-system operations
  • Maintaining a clear view of operational issues most critical to the Marketing team’s success
  • Scaling technology and process to enable a growing business
  • Learning and adopting new tools

What excites us

  • 5+ years of experience with Marketo and other marketing ecosystem tools
  • Expertise in the key process and technologies of successful marketing teams
  • Track record of managing performance applications eco-systems and building solutions to address business goals
  • Experience maintaining SOX and GDPR compliance across the marketing tech stack
  • Empathetic to the needs of the broader business
  • Experience working successfully with a variety of technical and non-technical cross-functional stakeholders
  • Using data to drive your decision making
  • Ability to master new technologies quickly
  • Familiarity with Salesforce
  • Familiarity with middleware solutions (Tray.io)
  • Excellent stakeholder management skills
  • Strong analytical and technical skills
  • High attention to detail, demonstrated expertise in project management
  • Bachelor’s degree or greater preferred
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].