Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy’s platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $7 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit

Classy is looking for an elite SaaS Lead Product Marketing Manager to lead all aspects of our world-class product marketing and business development teams. You’ll help define Classy’s market differentiation, position Classy products to nonprofits of all sizes, create go to market campaigns, customer communications, and materials that will propel ambitious sales growth goals year after year – getting more money to organizations improving the world.

The job…

  • Join a team of skilled product marketers to guide the product roadmap, manage product and feature scoping, define target markets, and build and implement go-to-market plans
  • Partner with executive and product leadership to assess and bring future market/product opportunities to the table
  • Refine product differentiators to build effective messaging and assets
  • Refine, evolve, and build out a full set of enterprise software sales materials to improve our Sales and Post Sales teams’ success
  • Build and implement adoption and expansion strategies for our existing customer base, including account planning and demand generation for new products
  • Compile and assimilate customer, competitive and industry insights, in partnership with product management, to create business cases and requirements for new product offerings
  • Establish and implement a content vision for and own constant improvement an ongoing basis to drive more engagement
  • Help guide our approach to building, integrating, and buying ancillary technologies


  • 8+ years in product marketing, with recent senior roles in B2B product marketing
  • Experience with API’s/Integrations
  • Solid understanding of technology platforms and B2B SaaS business development
  • Extensive experience negotiating terms and closing contracts for business
  • Strategic problem solver
  • Strong multi-functional partner, particularly with Product, Sales, and Post-Sales organizations
  • Strong written communicator
  • Ability to perform at both a high level and aggressive velocity

What would be incredible to have (preferred):

  • 4+ in Enterprise Software companies or working in fundraising/foundation-related leadership role or deep knowledge of market trends and competitive landscape

Why you’ll love it here: 

  • Market competitive pay
  • Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions.
  • 401(k) retirement plan with company matching
  • Hybrid workplace with fully remote flexibility for many roles
  • Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
  • A variety of mental and wellness programs to support employees
  • Generous paid parental leave and family planning stipend
  • Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
  • Learning & development and recognition programs
  • Gives Back Program where employees can nominate a fundraiser every month  for a donation from the company
  • Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
  • Employee resource groups
  • Your work has a real purpose and will help change lives on a global scale.
  • You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
  • We live by our core values: consider everything, do the right thing, spread empathy, delight the customer, and give back.
  • We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!
  • Our commitment to Sustainability. Classy exists to create a more inclusive and sustainable world for all.