Overview
Fable is an exciting start-up with a mission to make the world a healthier and happier place. We are building a social platform to connect people via stories. Reading together with friends, family, and co-workers is a great way to enjoy the full mental and physical benefits of reading. We call this “social reading,” and use it to empower global communities to read together every day in digital book clubs. We are now planning to expand to stories that you can listen to or watch, and discuss these with other people who share similar interests. We are backed by top investors including Redpoint Ventures, Tiger Global, M13, Gaingels, and notable angel investors who believe in our mission and team.
☀️ PURPOSE
We are building Fable because stress, anxiety, depression, and social isolation are on the rise and affecting people globally, across all age and income levels — and we can help. Stories promote empathy, social perception, emotional intelligence, and other cognitive abilities that can lead to better mental health. Just 30 minutes of reading every day can improve our mental wellbeing. Fable helps people make reading a fun and healthy daily habit that connects readers with friends, family, and communities.
🏗 WHAT WE ARE BUILDING
Fable puts the omnipresent mobile screen in service of digital nutrition.
In a world struggling with cognitive dissonance and toxic behaviors on social media, Fable combines taste-making curation and moderated social connections to foster mental wellness, personal growth, and meaningful interactions.
Social Reading
Fable makes it easy for people to discover, join and build communities based on their interest graph. Fable members read together, sharing highlights, notes, and comments. We curate the vast body of knowledge that surrounds every book and surface the most interesting bits to make reading much more interactive and fun.
Curation
Well-read experts and tastemakers select great books that are featured inside “Fable Folios.” A Fable Folio is a selection of exceptional stories and book recommendations. New Folios are released weekly and offer something for everyone, whether they’re seeking to be entertained, informed, or challenged.
Healthy Habits
Every day, Fable helps members set and reach their reading goals to reap the wellness benefits of reading. Our communities set their own milestones to pace themselves and fill the micro-moments in their lives with stories.
🤹 ROLE
We are looking for an experienced Head of Marketing and Growth who is both creative and analytical, a visionary leader who can think strategically about the business and execute to drive results on customer acquisition, retention and growth. This position reports to the CEO.
💪🏽 WHAT YOU WILL DO
– Establish and execute on a marketing plan to help scale the platform for free and paid member growth.
– Identify and drive B2B opportunities to position Fable as a must-have platform for culture building and mental wellness for enterprises.
– Create a demand generation plan for enterprise and university customers.
– Understand B2C and B2B customer needs and experiment with positioning and promotion strategies to drive member acquisition.
– Create and execute high-growth marketing campaigns using hard data.
– Create and implement strategic initiatives including performance marketing, events, social media marketing, and product marketing.
– Partner closely with cross-functional teams to ideate and execute on the marketing vision.
– Use data and analytics for decision making and measuring marketing effectiveness.
✔️ SKILLS YOU WILL NEED
– Experience in leading marketing teams for digital consumer and enterprise (B2B and B2C), and a track record of innovation and impactful campaigns to drive member growth.
– Relevant experience in creating and scaling end-to-end omnichannel processes backed by measurable ROI.
– Experience managing and optimizing digital advertising campaign budget across channels.
– Experience in defining marketing metrics, and driving decisions based on multivariate testing and/or qualitative feedback.
– Hands-on experience building a marketing function at an early stage company.
– Experience in owning and driving the top line of the company. Accountable for revenue growth along with sales personnel.
😊 IS THIS YOU?
– You’re analytical and highly data-driven.
– You take ownership and responsibility. We have ambitious plans and need you to execute relentlessly and drive projects to get results.
– You love working with smart, fun, sincere and dedicated peers
– You want to be the one to make it happen.
– You are resilient and can cope with ambiguity.
– Comfortable in a fast-paced and at times unpredictable start-up environment.
👐🏽 YOUR TEAM AT FABLE
At Fable, you’ll join a passionate, high-performing and empathetic team of people who love stories. We are proud to work on a purpose driven product with a mission of improving mental wellness. We are a tech company with the soul of an artist. We are an early-stage startup and as such a constant work in progress. We have no time for bureaucracy and are looking for leaders, not spectators. We listen, understand, and consider before we judge. We are committed to diversity and inclusion, and have a set of values that are an integral part of our company culture. Please check out our diversity and inclusion manifesto and company values here.
🔑 WHY WORK AT FABLE
This is a unique opportunity if you are looking to join a small team making a big impact, and work on a fast-growing product while having fun along the way.
– Competitive salary and stock options
– Comprehensive health and dental plans
– Flexible vacation days
– Open and transparent culture
– Parental leave (we believe in life integration not just work-life balance)
– Work from anywhere, any time
