Overview
The Growth Marketing Lead will be responsible for Mona’s digital marketing strategy across multiple media channels. In this role, you will develop, implement, measure, and optimize our approach over time with the related goals of driving people into our metaverse spaces, 3D architects to build metaverse spaces, and expanding the overall footprint of the Mona brand. The digital marketing strategy will integrate closely with our existing organic content strategy.
Your Responsibilities
- Develop, implement, measure, and optimize our digital marketing strategy across multiple paid media channels
- Drive growth across existing social channels to amplify the footprint of our organic content strategy
- Formulate and execute a paid launch strategy for new content channels alongside broader content team
- Provide suggestions for areas of opportunity organic content marketing
- Strategize on content in collaboration with the broader content team, utilizing both internal and external resources
- Review and analyze campaign performance on periodic basis; develop reporting tools and conduct analysis as needed
- Manage relevant vendor relationships
Qualifications, Skills, and Traits
- 5+ years of experience working in digital marketing for a rapidly growing technology startup
- Experience with multiple paid media channels and a framework for analyzing new channels
- Experience working alongside organic content marketing teams to amplify organic channels
- Experience operating influencer marketing or affiliate marketing campaigns
- Experience analyzing and reporting on KPIs for digital marketing channels
- Experience onboarding and managing vendors, agencies and tools
- Passion for the metaverse, non-fungible tokens, and web3 at large
