Global Social Media Manager

Job Summary

The Social Media Manager is responsible for developing and executing a robust social media strategy to drive audience growth, brand desirability, and engagement; bringing our brand vision to life within the global social ecosystem. This person will lead the continued improvement of Harley-Davidson’s social media approach to become a best-in-class, brand-building program that accelerates our long-term business and community objectives.

We are seeking a skilled end-to-end social media leader who understands the landscape of relevant platforms and has a strong ability to interpret and translate global brand strategies and equity into innovative, social-first content and campaigns. Our ideal candidate is a highly passionate, strategic thinker and natural leader who can comfortably adapt to changing conditions while maintaining the ability to see the overall big picture and challenge the traditional path.

Job Responsibilities

• Lead the global social media strategy and organic social calendar development, gathering inputs from stakeholders across the org to gain alignment and integration on priority messages and level of support.
• Ensure Harley-Davidson’s presence on social media platforms and usage is following best-in-class standards.
• Drive audience growth across existing, new and emerging social platforms.
• Work cross-functionally to identify and execute ways to integrate social media into business strategies and marketing campaigns.
• Champion organization-wide social media management and brand standards, policies, and rules of engagement across global teams and dealerships.
• Establish key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
• Be a thought leader and collaborator on paid social media approach.
• Maintain knowledge of emerging trends both specific to the motorcycling industry and social media and communicate this knowledge clearly and concisely to impact channel performance.
• Develop the roadmap and budget for social media tools used to manage company activities, finding efficiencies where necessary and expanding tool/partner capabilities to meet our needs in innovative ways.
• Partner closely with Creative to ideate and develop social media assets, campaigns and programs; guiding development against key deliverables and due dates for upcoming launches and programs.
• Supervise community management to drive favorable brand conversations.

Education Requirements

Skills & Experience Requirements

• Typically requires 8 years of related experience and a minimum of 2 years of people management experience.
• Deep experience in social media strategy, including organic and paid social media, across all platforms and communications channels.
• Interest in motorcycling culture, community, and consumer behaviors.
• Avid consumer of culturally relevant digital content with a deep understanding of best practices and navigation of major social platforms for large brands.
• Expert capabilities in social media data analysis and reporting.
• High bar for creative excellence with expertise in digital creative best practices.
• Skillful wordsmith with advanced ability to proofread and contribute to copywriting needs.
• Demonstrates sound ability to communicate, lead, collaborate and gain results through influence of peers and senior leaders with a proven ability to work in a highly matrixed organization.
• Hands-on social media program execution (strategy and content development, community management, influencer engagement).
• Creative rationale capabilities that allow collaboration on the implementation of brand standards, voice, tone, and overall customer relationships via social media platforms.