Email & Automation Marketing Manager

Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. We help developers and companies with billions of lines of code create the software you use every day. In enabling more people to code, we believe we will create economic opportunity across the world and will drive progress that benefits everyone.

It’s an exciting time to join Sourcegraph. Our company is growing rapidly: we’ve experienced 4x year-over-year revenue growth and our $125M Series D from Andreessen Horowitz and $50M Series C from Sequoia have given us the opportunity to make big ambitious bets on our future. We have a huge market (every company that builds software) and massive opportunity (most developers haven’t even heard of code search yet, but once you’ve used it, you can’t live without it–just like Google web search). By continuing to hire exceptional people, we have the opportunity to make Sourcegraph one of the biggest technology companies in the world.

 Why this job is exciting

You should know that our marketing team is throwing the traditional playbook out the window. We want to create obsession-worthy experiences across multiple audiences- our users, community members, and customers. And once someone raises their hand to talk to us, we want to delight the heck out of them.

That’s where you come in. As an Email + Automation Program Manager, you’ll own a significant portion of the journey by creating nurture programs from the ground up tailored to each of these audiences.

In this role, you’ll be part of the Demand Generation team. We partner with marketing and sales on campaigns designed to increase awareness of Sourcegraph’s universal code search solutions and drive demand to hit pipeline and revenue goals.

Within one month:

• Review your 30/60/90 day onboarding plan with your manager
• Meet with your peers on the marketing, sales, customer, and product teams to understand how their roles align with yours
• Take over existing email communication cadences
• Dig into historical email metrics
• Create email communication intake processes and establish email calendar to ensure on-time execution
• Build email marketing best practices out and begin executing tests for optimization

Within three months:

• Validate testing results to continue to improve performance
• Be well underway with mapping out conversation journeys/nurture programs across multiple audiences
• Understand and evolve our audience segmentation – Help define our segmentation strategy and partner cross-departmentally to bring it to life

Within six months:

• Have nurture cadences up and running and optimized for awareness, adoption, retention, and advocacy
• Set up email marketing workflow programs to capitalize on martech ecosystem triggers throughout a developer’s buy-in journey
• Evaluate existing supporting technologies to determine scalability through massive organizational growth

Within one year:

• Be the mastermind behind the best email nurture programs that delight and inspire developers in any stage of their buy-in journey
• Anticipate the communication needs of our onboarding users and customers
• Have strong educational foundations built out for new team members to understand the team’s practices
• Raise your hand as a leader, take responsibility, provide direction and guidance, encourage others, grow the company

About you 

You dream in drip campaigns and drool over a crisp workflow. You consider yourself to be equal parts strategic and tactical and are excited by the opportunity to distill a big vision into specific programs and execute. You see yourself in our values and feel connected to our mission to make it so that everyone can code. This mission-based work and opportunity to innovate motivates you to do some of your most creative work here at Sourcegraph.

• Hands-on-keyboards experience executing email marketing campaigns (planning, creating, sending, and performance forecasting) for B2B tech companies
• Strategic understanding of the intersection between technology and the customer experience and tactical ability to translate requirements into technical solutions
• Expert-level ability to create and activate content strategies via marketing automation tools for various programs that support the growth lifecycle
• Hubspot guru and Salesforce savvy
• Knowledge of Hubspot Design Tools, HTML/CSS, and digital design best practices
• Comfortable defining KPIs and delivering insightful, articulate reports on program performance
• Comfortable taking ambiguous requirements and shaping them into high-impact marketing strategies and programs using independent thinking and sound judgment
• Excels at direction-setting, consensus-building, and communication in a dynamic, collaborative culture to ensure timelines are met
• Comfortable building and managing a variety of audiences for multi-channel campaign execution (paid media, email, direct mail, on-site, content syndication)
• Agile and able to learn new technologies

Nice to haves:

• Background in developer marketing
• Experience vetting new vendors to move towards scalable solutions for a growing organization
• Ability to create messaging on the fly if needed
• Experience creating landing pages to match messaging

Interview process

• You apply.
• [30 min] Recruiter screen.
• [30 min] Hiring Manager video screen with Rebecca Rissinger, Manager, Marketing Operations
• [30 min] Video call with Sarah Reece, Director, Demand Generation
• [Show off your work] Submission of Email Design(s) Portfolio and HTML code
• [30 min] Video call with a Product Manager
• [30 min] Video call with a Customer Operations teammate
• [30 min] Values Interview
• Any other informal conversations with people who you would be working closely with but didn’t get to meet during the interview process.
• We check references & offer you the job!