CRM Operations Specialist

At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

MyFitnessPal is seeking a CRM Operations Specialist for our growing marketing team. You will be responsible for the day-to-day preparation and deployment of marketing messages from our customer engagement platform, Braze. You will be the key player in taking the designs created by our Creative team and bringing them to life for the right customers through a combination of HTML coding, creating content blocks, API triggered and API sourced campaigns, and campaign automation.

We are looking for a highly motivated, results-oriented person that thrives in a fast-paced and matrixed environment. We’re looking to add talent that can help further define the culture we’re creating: consumer-centric, curious, and always innovating.

The ideal candidate will be entrepreneurial, data-oriented, and hands-on.

What you’ll be doing:

• Campaign Execution:
  • Own the build of assets needed for campaigns, including landing pages, emails, audience segmentation, and test setup
  • Create and deploy new marketing campaigns, especially A/B testing, personalization, landing page testing, and other conversion rate optimization experiments
  • Develop complex and customized email campaigns that render across all email clients and look the same as creative supplied (HTML coding)
  • Apply dynamic content rules, create custom content blocks, configure link setup and tracking
  • Quality assurance of campaigns and dynamic content and content blocks
  • Quality assurance using Email On Acid to ensure that all emails render correctly on all devices
  • Content change management
  • Monitor send and deliverability metrics and IP health
• Reporting: Report on marketing email campaigns to assess performance metrics; make recommend adjustments to enhance effectiveness to greater marketing team
• Personalization Enablement: Partner with Data Engineering, Business Intelligence, and mobile teams to identify gaps in data coverage and request new data
  • Manage custom attributes/events
  • Set up API-triggered and API-sourced content and campaigns
  • Monitor data allotment and make recommendations for feasible data ingestion
  • Troubleshoot data inaccuracies and validate/test data innovations and fixes

Qualifications to be successful in this role:

• 3 – 5 years’ experience working with CRM/customer engagement platforms and large datasets
• Strong technical skills, including in HTML
• Experience working with Braze (strongly preferred) or similar large-scale customer engagement platform
• Experience with B2C consumer tech products preferred
• Experience working with Instapage or similar website-building platform
• Advanced understanding of web development tools and technologies such as CSS, Photoshop, Dreamweaver and Javascript
• Familiarity with design tools, such as Figma, a plus
• Strong attention to detail
• Strong work ethic and an ability to function in a fast-moving environment
• Strong bias toward action and results-oriented activities
• Passion for learning new skills, expanding experience
• Strong interpersonal communication skills
• Job Location: San Francisco, or Austin Tx,  preferred but open to remote.

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.

he reasonably estimated salary for this role at MyFitnessPal ranges from $70,000 – $108,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.