Plume is a mission-driven, trans-founded company focused on radically increasing access to healthcare for the transgender and gender-nonconforming communities. Our vision is to transform healthcare for every trans life and build a virtual care home for the trans community.

As a rapidly expanding organization, we are now proudly available to more than 1 million transgender individuals in 45 states. We are an organization formed through the lived experience of trans people and fierce allies, and we welcome other heart-forward, talented individuals to join our team on this journey.

Our Values:

We Are Authentic: We opt for honest and direct conversations. We strive to be vulnerable and connect authentically.

We Are Accountable: We follow up and commit to each other within the community and to ourselves.

We Are Growth-Oriented: We take the initiative, we’re proactive learners, and we tackle new challenges.

We Are Inclusive: We’re considerate of working across diverse experiences. Every voice is valuable in serving our vision. We have an unusual bias for seeking input.

We Are Collaborative: We put “we” before I, we stay engaged and communicative when we disagree, and we can commit even if we’re not in complete agreement.

We Are Trans-Informed: We ask “why?” and distrust the status quo. We honor awkwardness & experimentation over polish and how things have always been done.

If you are a PR and Corporate Communications leader with experience in telehealth/healthcare and a special affinity for the trans experience, read on!!

About you:

Our ideal candidate has demonstrated hands-on successes leading PR and Communications functions within a high-growth healthcare and/or advocacy organization, within both strategic and operational contexts. You are comfortable leveraging data and analytics to direct the deployment of the communications strategy while also possessing the expertise to implement omni-channel PR campaigns and day-to-day media relations.

You are a motivated and proactive self-starter who approaches challenges with curiosity and humility. You are highly strategic and also excited to participate in the daily operations of reporter outreach and proactive engagement, while leading others to success. Our next Director of Communications will join our team of marketers, community builders, and content creators to work in a way that creates safety and comfort for themselves and others, to live with authenticity, and to take every opportunity to enable and amplify the trans joy and power that we seek to enrich in the world.


  • Define and oversee the end-to-end Communications and Public Relations Strategy, with a particular focus on thought leadership, executive positioning, and proactive brand building through earned media, social media, events, and awards
  • Collaborate with the executive leadership team and external partners who specialize in Government Affairs to ensure our communications strategy is mission-aligned and delivering toward a wide range of business goals, including brand awareness and organic growth
  • Prioritize, cultivate relationships, and independently represent the interests of Plume with key editors and journalists in the healthcare, LGBTQIA+ community, and political spheres
  • Represent the interests of Plume in the media; prioritize where and how executive leadership and an expanded team of subject matter experts can and should be leveraged in the media to increase our credibility and exposure
  • Manage and mentor a small internal support staff and identify where/how additional investments in staff, contractors, and agency partners can further accelerate or uplift program impact and ROI
  • Develop and oversee an earned media measurement plan inclusive of KPIs/OKRs, methodologies, and benchmarks to understand success drivers and growth levers; leverage industry standard tools to assess earned media performance and message penetration, and identify future state requirements and operational tools/resources to deliver toward business goals
  • Partner cross-functionally with brand strategy and creative Plumies to turn creative assets into high-performing earned media campaigns. Provide peers with both functional specs and insight into emerging media formats or tactical insights so they can apply creative concepts in the most effective ways, ensuring that programs have the right assets to support the overall strategy
  • Operate with a growth mindset, consistently testing and refining your approach while striving for greater efficiencies

Must Haves:

  • Experience working with and/or deep empathy for the trans/non-binary/gender non-conforming community
  • Strong writing and editing skills, demonstrated knowledge of best practices around inclusive and accessible, gender-expansive language (experience communicating with the trans community is strongly preferred)
  • Experience leading communications for a consumer healthcare brand and/or an LGBTQIAA+ organization, especially one that involves a life-changing decision
  • 7+ years of PR/Communications experience with demonstrated success in creating earned media strategies across all major channels (print, social, broadcast, events), including 2+ years of management experience
  • 3+ years of direct experience as a writer and verbal communicator on behalf of a consumer-facing business, capable of describing complex topic areas in ways that are emotionally resonant, clinically accurate, and impactful for the business. (Please have work samples to share)
  • Experience managing direct reports (or managing agency relationships)
  • Experience responding to and addressing high-risk, politically volatile communications scenarios (hands-on crisis communications experience is a strong plus!)
  • Analytical mindset to shape, report, and improve key communications KPIs with a strong numbers orientation and a curiosity about experimentation
  • Experience with or a willingness to operate within a scrappy, resourceful, and remote startup environment, working on multiple projects simultaneously with a strong appreciation for time management, accountability, and prioritization

Nice To Haves:

  • Experience working with clinical research and engaging data-related media outlets, including academic publications with wider consumer reach and interest
  • Experience with media training and executive leadership coaching, including fostering thought leadership platforms, social presence, and other factors that contribute to increased exposure and recognition within a category
  • Experience delivering and presenting key findings and best practices in regular dashboard reporting and wrap-up reports to executive-level leadership, including the CEO
  • Experience working with advocacy organization partners and developing strong relationships with leaders or partners in the broader LGBTQIA+ community

Compensation & Benefits:

  • $140,000 Annual Salary DOE
  • Ground-Floor Equity
  • Medical, Dental, Vision, 401(k)
  • Free Plume and Mental Health Subscriptions

Plume is an equal-opportunity employer. Trans and gender-nonconforming individuals are strongly encouraged to apply, particularly those who identify as people of color. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.