Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a dynamic Sales Strategist to think big, push boundaries of what has been done, and drive ideation & innovation across Yahoo. The ideal Sales Strategist has the ability to keep the client’s needs as the north star and collaborate with internal, multi-disciplinary stakeholders to deliver for our brand partners.

Key experience and skills include:

Yahoo is looking for a Brand Sales Strategy Manager to support its direct ad sales business on Yahoo. You are:

  • Problem Solver: You have a deep passion for solving brand challenges through creative and innovative solutions. You inspire others to think outside the box and foster a collaborative culture.
  • Storyteller: With a love for storytelling, you aim to craft compelling narratives that resonate. You stay attuned to cultural trends and can weave them into engaging content.
  • Client-Centric: You possess a strong ability to align creative ideas with client KPIs and measurable business outcomes, ensuring that every project delivers value.
  • Innovative Thinker: You challenge the status quo by asking, “What if we…?” This mindset enables you to collaborate effectively with Editorial Content and Product teams, balancing creative integrity with business needs.
  • Self-Starter: You take the initiative to identify opportunities and ‘connect the dots’ within the organization, driving efforts that align with business priorities.

Key Responsibilities:

  • Collaborative Innovation: Work closely with the Yahoo Consumer team to develop new content and product ideas that align with sponsorship goals.
  • Creative Strategy/Pitch Development: Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships, high-impact media solutions, and branded content across multiple formats (written, video, audio, shoppable, and immersive). Develop clear, concise, and visually engaging pitch materials that effectively communicate insights and the value proposition to clients.
  • Client Partnership: Collaborate with Sales to understand clients’ KPIs and identify effective, on-brand solutions that meet their objectives.
  • Marketplace Insights: Bring valuable feedback from the marketplace to the Consumer teams to innovate on products, packaging, content, and advertiser solutions, ensuring Yahoo is a top-tier partner.
  • Executional Expertise: Partner with internal teams, including programming, development, talent, and production, to execute integrated programs across diverse client categories (CPG, retail, entertainment, tech, auto).
  • Distribution and Promotion: Understand and implement effective distribution and promotion strategies, ensuring alignment with client KPIs and content performance.
  • Engaging Presentations: Captivate media and content decision-makers by bringing ideas and strategic concepts to life, facilitating real-time brainstorming sessions with clients.
  • Client Service Excellence: Provide exceptional client service from the initial pitch through campaign execution, wrap-up, and renewal.

Qualifications:

  • 5-7 years of experience in brand marketing, brand management, integrated marketing, creative strategy or marketing strategy at a media company, agency or brand
  • A strong understanding of content marketing, editorial sponsorships, branded content and media tactics across all digital formats and social channels
  • Experience pitching high-level concepts and gaining buy-in from both internal stakeholders and clients
  • Ability to leverage research and insights to successfully reinforce client strategy

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.