Overview

About Pantheon

Pantheon is the only WebOps platform built from the ground up for agility. We help our customers win, where the digital experience starts and matters most – their websites. We empower teams of developers, marketers, and IT professionals to focus on delivering business results while Pantheon handles uptime, performance, scalability, and security. We are the fastest growing Drupal and WordPress platform in the world, powering over 300,000 sites and serving billions of pages every month.  Happy customers include some of the most recognized names in high tech, higher education, and NGOs, such as Patch, Apigee, UC Berkeley, Harvard University, Google, Docusign, docker and the United Nations.

With 35% of the web running open-source and significant investments in a $200 billion total addressable market, we are growing aggressively into a huge market opportunity and looking to expand our organization.

The Role:  

The Marketing Strategist will support the global marketing organization for Pantheon.  The role will analyze and model data to provide insights and recommendations that are data-driven and will up-level the performance of marketing programs and initiatives. The ideal candidate has strong analytical skills, with an in-depth knowledge of marketing strategy, measurement, lifecycle management, and sales hand-off, and are familiar with the functional areas of marketing automation, MarTech, CRM and reporting and analytics.  Additionally, this candidate will effectively communicate insights and actionable recommendations for stakeholders in a concise manner.

This role supports Pantheon’s entire marketing database, processes, and technology initiatives, and is responsible for optimizing our marketing initiatives for better resource allocation and understanding of what levers to pull, and when— while adapting to the ever-changing business and market needs.

As a member of the Marketing Operations & Analytics team, the Marketing Strategist, is a key player in the scalable growth of the entire marketing organization, helping define measurement frameworks, building predictable business practices, and accelerating our pipeline and revenue engine.  A typical day may see you helping evaluate Pantheon’s brand awareness, measure campaign effectiveness, dig into whitespace in our prospect database, or identify ways to optimize the hand-off between marketing and sales.  This role reports to the Director, Marketing Operations & Analytics.

Key Responsibilities:

  • Manage the marketing programs and initiatives framework, to identify any gaps in our data for measuring performance.
  • Support all areas of marketing, including brand, demand gen, field, product, and international.
  • Support measurement and process improvements to optimize the hand-off between marketing and sales.
  • Identify and create KPI performance dashboards to measure progress towards quarterly goals; showcase what’s driving (or impeding) success.
  • Perform quantitative and qualitative analyses of internal datasets from our MA and CRM to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing actionable insights to help drive brand awareness, prospect engagement, product awareness, MQL quality, and pipeline and revenue.
  • Cross-channel attribution and impact across all marketing efforts to provide insights and recommendations on tactics, activity, frequency, and behaviors for improved funnel performance, channel efficiency, and ROI.
  • Review and optimize lead scoring models.
  • Present findings and recommendations to executive-level stakeholders.
  • Partner with BI team to create and optimize standardized reports and dashboards to provide ongoing data and insights for internal stakeholders.
  • Partner with the MarTech team to evaluate technology and process change impact.
  • Partner with the Marketing Automation Manager to manage the marketing database strategy including list segmentation, data cleanliness and integrity; defining a roadmap for data management improvements.

What You Bring to the Table

Education, Experience & Training required:

  • 5+ years of analytics experience in a sales and marketing environment.
  • 3+ years of experience with fast-growth company
  • Relevant experience in key business systems such as CRMs and marketing automation platforms a must.
  • In-depth knowledge of how data workflows push/update within CRM within MarTech stacks.
  • Strong data visualization skillset, specifically with Looker.  This includes both back-end data structure and front-end dashboard design and best practices.
  • Experience working with multiple and large datasets.
  • Experience in business-to-business marketing of cloud or high technology products or services preferred.
  • Experience in statistical modeling, experiment design, and A/B testing.
  • Experience in customer journey analysis and demand funnel analysis.
  • Experience with data normalization and development using SQL/ other query tools a plus.
  • Experience with Google Analytics data and web analytics
  • In-depth knowledge and best practices for data manipulation and analysis techniques.
  • Bachelor’s Degree or higher in business, computer science, or marketing.
  • Ability to pass a background check.

Bonus Point for:

  • Breadth of analytical experience across multiple marketing functions
  • An understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand and revenue.
  • High level of project management and organizational skills.
  • Experience with Marketing Operations and various MarTech systems.
  • Critical thinking, problem solving and decision-making skills, balancing thoughtful analysis with timeliness.
  • Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear and compelling manner.
  • Ability to identify key insights despite imperfect data.
  • Ability to think in the abstract and understand the intricacies of a complex system.
  • Effective communication skills (written, verbal and presentation).
What We Offer
We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.
  • Industry competitive compensation and stock option plan
  • Unlimited time off and sick days
  • Full medical coverage (medical, dental, vision)
  • Top-of-line equipment
  • Fun at WordPress and Drupal community events
  • Extra benefits like a stipend for reading books and your work-outs and a whole suite of paid apps for mental as well as physical health and wellbeing
  • Events and activities both team-based and company wide that inspire, educate and cultivate

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Pantheon is an equal opportunity/affirmative action employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.