Overview
InVision is the digital product design platform used to make the world’s best customer experiences. We provide design tools and educational resources for teams to navigate every stage of the product design process, from ideation to development. Today, more than 5 million people use InVision to create a repeatable and streamlined design workflow; rapidly design and prototype products before writing code, and collaborate across their entire organization. That includes 100% of the Fortune 100, and organizations like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks and Uber, who are now able to design better products, faster.
Our team is in search of a Lifecycle Marketing Manager, Monetization to help us change the way digital products are designed.
About the Team:
This team works to support our global sales and success organization and drive increased value from and for our clients. At InVision, the Growth Marketing Team is tasked with leveraging all marketing channels to drive pipeline, opportunity creation, and demand generation programs that support our wider sales organization. This role sits within Growth Marketing, and will support the team globally.
What you’ll do:
- Leverage all available channels to convert Free self-serve users to paying customers
Implement campaigns to accelerate the rate at which users MQL
Implement strategic Enterprise Hand Raise campaigns to fuel the Enterprise pipeline with high quality leads
Develop a strategy to identify users at risk of churning and implement churn prevention campaigns to improve retention
Develop and implement the Enterprise trial conversion campaign strategy
Drive execution and continued optimization of our upsell and cross-sell marketing programs, including lifecycle trigger programs, transactional messaging and personalized campaigns across multiple channels and touch-points
What you’ll bring:
- 3+ years of marketing experience
A track-record of successfully partnering with cross-functional teams, including Sales and Product teams, to meet goals
Proven project management skills
Strong analytical and problem-solving skills
Asset: Experience in both B2C and B2B marketing
About InVision:
InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. Each InVision team member is given the freedom and tools to do their best work from wherever they choose.
The benefits we offer in the United States and Canada include competitive health plans and retirement plans. Some InVision-wide benefits offered to all employees across the globe include a flexible vacation policy, monthly coffee shop stipends, annual allowances for books related to your profession, and home office setup & wellness reimbursements. InVision is an international employer so some benefit offerings will vary from country to country.
InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
