Overview

Hello future Lifecycle Content Marketer!

Here at Clearbit, we’re building the marketing data engine for all your customer interactions. Our products enable businesses to understand their customers, find future prospects, and personalize how they communicate.

Today, Clearbit powers more than 1,500 enterprise customers and 500,000 individual marketers, engineers, and sales reps. It’s an exciting time to join Clearbit. We’re a profitable, rapidly growing SaaS company (> 100% ARR last year), full of can-do people who care about craft, collaboration, and our customers.

We’re looking for a creative marketer and sharp writer to help Clearbit communicate value to its customers, prospects, and the world — from developing Clearbit company and product narratives to providing resources for helping busy marketing and sales teams thrive in their jobs.

About the role

As a Lifecycle Content Marketer, you’ll work closely with our Head of Content and be part of our scrappy growth team. The team works across 5 realms — conversion, analytics, demand, product marketing, and content — which led to the idea that we’re like a Captain Planet team, with different expertise areas coming together to create great work. Content is Earth — creating foundational resources to help us grow. (If you’re interested in this team, you hopefully enjoy a little metaphor.)

Content at Clearbit is not driven by eyeballs, which is, let’s face it, a little gross. We want to connect with the brains and emotions of actual, whole people — to educate and inspire, make them go “aha!” and go think and work on something they read about. To do so, you’ll be writing and creating collateral around how to use data to do better sales and marketing.

Here’s an idea for some of the things you’ll be doing:

  • Create useful content that will help Clearbit become a go-to resource for our target communities and customers.You’ll create blog posts, email copy, and other collateral — as well as experiment with different formats and mediums — to help inform, encourage, and market to customers across different stages of their lifecycle. This might involve managing and editing contributions from other employees, freelancers, partners, and community members.
  • Drive distribution, according to team and company goals:Part of the job of creating content is telling people that it exists. Otherwise, it’s the whole tree falling in the forest thing. Promotion and distribution tasks may include creating newsletters, using social media, or coming up with experiment ideas.
  • Keep us on message: You’ll pitch in to wordsmith marketing copy and review content for clarity and brand consistency, style, tone, and voice across the company. For instance, you might be pulled in to provide feedback on a survey or to copy edit a presentation. Writing is hard! And you’ll be one of our resident experts.
  • Help us learn and grow through reporting and analysis. Again, content here isn’t driven by vanity metrics but we are informed by data to understand how we’re doing and how we can improve. Our content (and overall growth team) strategies are always rooted in specific business and quarterly goals — so it’s good to know the health of how we’re doing. Currently we use tools like Google Analytics, Mode, and Tableau — have support from a super analytics team.

What will you bring to the table?

  • You’re an excellent writer and editor. You can explain complex concepts clearly, tell a compelling story, and write with personality. You think editing is integral to the writing process.
  • You have a history of marketing or editorial success. Ideally you experienced some of that success working for a SaaS or media company. We’re looking for someone who can show how they’ve had a direct hand in building an audience, helping customers succeed, teaching and educating, and/or moving hearts, minds, (and wallets).
  • Your content is deliberate— driven by an understanding of why it’s being created and who it serves. You’re opinionated when it comes to making decisions about what makes content interesting or helpful — and how it fits in strategically. You’re a believer in talking with and knowing your audience.
  • You’re curious and quick to learn, and you love to do so through the writing process. We’re not necessarily looking for someone to come in the door with domain expertise, but you’re eager to dive in, talk to people, do research, and then share what you’ve learned. You like to ask questions like “why?” and “what if?” and follow through to find the answers.
  • You thrive when able to self-direct.You’re looking to work with a startup where you’ll be responsible for the impact you make and have a lot of freedom. The growth team is fully remote, so you work well with autonomy and are a proactive communicator.

When applying, please include:

  • A description of your work history (whether as a resume, LinkedIn profile, or prose)
  • Links to a portfolio or at least 3 writing samples
  • This isa content position — a great cover letter will help you make your case.

Clearbit Values

Care (Give a shit)

Empathize with customers. Take the time to understand their frustrations, needs, and desires.

Craft (Master it)

Own your craft. Never stop learning and improving.

Team (Work together)

Teamwork makes the dream work. Fill gaps. There’s no such thing as “it’s not my job.”

Truth (Say it)

Be upfront and candid. Say it like it is. Hold yourself and others accountable.

Initiative (Be resourceful)

Don’t wait for permission. Figure it out — or figure out who can.

Fun (Have it)

Don’t take yourself too seriously — life is short.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.