Overview

Upwork ($UPWK) is the leading tech solution for companies looking to hire the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Top companies connecting with extraordinary talent around the globe? Upwork is how.

This is a Contract position through Upwork’s Talent Innovation Program (TIP). Our TIP team is a global group of professionals that augment Upwork’s business. Our TIP team members are located all over the world.

As the Growth Product Manager on the Acquisition team, you will have the direct opportunity to impress all visitors of Upwork.com. Your work will be visible by millions of people around the world. We are looking for the talented individual who can combine innovative growth hacking with methodical conversion optimization to take our visitor experiences to the next level. You will have full support by a strong pod and the responsibility to shape and execute against an impactful roadmap

Work/Project Scope:

  • This role involves 50% landing page optimization and 50% growth hacking strategy
  • Complete a strategy and roadmap that focuses on acquiring and converting clients, with a keen eye on driving positive impact for our customers and the business
  • Partner with design and engineering to develop a data-backed roadmap while making trade-offs between features and speed to market
  • Collaborate with analytics to define and analyze success metrics for product features and initiatives

Must Haves (Required Skills):

  • Proven experience in launching features backed by a thorough understanding of the customer needs, data and the available market solutions
  • Validated experience in rapid experimentation, and capturing learnings for further iterations of A/B tests
  • Deep compassion for customer needs, frustrations, and aspirations. Familiarity with designing user experiences and their impact on conversion funnels and acquisition channels
  • Analytical prowess: You possess a keen ability to analyze data, recognize trends, and identify key levers for optimization
  • A passion for our business because we’re not just another internet company. We empower people around the world to do excellent work and to hire great workers from wherever they are