Overview

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web.

We’re looking for a Growth Marketing Manager to help us improve Webflow’s paid acquisition engine by increasing acquisition, engagement, retention, and monetization across the entire customer lifecycle.

About the role

  • Location: San Francisco HQ or Remote
  • Full-time

As a Growth Marketing Manager, Paid Acquisition you’ll …

  • Help scale our paid marketing initiatives while maintaining healthy unit economics.
  • Develop, own, and execute full-funnel acquisition strategies on Google Search, Youtube In-stream, Youtube Search, and Google Discovery
  • Set-up, optimize, and scale multi-million dollar paid acquisition campaigns.
  • Create, prioritize, execute, and evaluate growth experiments.
  • Collaborate with the Data Science team to monitor/improve LTV and payback periods per acquisition channel.
  • Work closely with the creative team to create efficient assets at scale.

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly.

And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities.

About you

You’ll thrive as (a) Growth Marketing Manager, Paid Acquisition if you:

  • Have experience running paid acquisition campaigns across multiple channels — Google Search, Youtube In-stream & Search, Google Display, Facebook, Instagram, Pinterest, etc.
  • Are familiar with attribution models and analytical tools such as Mixpanel, Amplitude, and Segment
  • Have experience structuring, running, and evaluating growth experiments.
  • Have strong organizational skills to manage multi-million dollar budgets
  • Can develop qualitative and quantitative KPIs (Key performance indicators) to help measure the success of your campaigns and inform future strategies
  • Can distill complex information into meaningful and interpretable insights for the entire team

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that meeting just 50% of a role’s requirements puts you in the running.