Overview

Muck Rack is public relations software that enables communications teams at Fortune 500 brands, agencies and fast-growing startups to efficiently find and pitch relevant journalists, monitor coverage, prove the impact of their work and collaborate better as a team.

Most of Muck Rack’s growth to date has been a result of word of mouth from both PR professionals and journalists, our content, our daily newsletter, and a successful longtail SEO strategy. Muck Rack has deep product-market fit, a sizable addressable market, strong organic growth and thousands of happy customers.

We’re looking for a performance-driven growth marketer to play a leading role in our next level of growth. The ideal candidate has hands-on experience using a variety of digital marketing channels (such as email, chat, SEO and paid advertising) and has a proven track record of managing integrated campaigns that generate qualified visits and leads.

Responsibilities include

  • Acquire and engage with key personas from target companies. Refine existing acquisition marketing programs and test new ones
  • Own campaign development and setup for online marketing efforts including emails, landing pages and ads
  • Prioritize and project manage growth experiments to ensure ongoing optimization of acquisition efforts and to test new tactics
  • Manage our SEO strategy, optimizing on-page and evaluating off-page sources for high-quality traffic
  • Test and optimize paid advertising
  • Optimize marketing automation and lead nurturing across email, content, and social
  • Measure marketing effectiveness and regularly implement changes to improve performance

Preferred skills and interests

  • 4+ years of B2B marketing experience
  • Experience executing campaigns that generate qualified leads and pipeline
  • Superior project and management skills
  • Results-focused with great attention to detail, superb execution and follow-through
  • Strong writer (esp copywriting) and proofreader
  • Email marketing experience including creating, segmenting, and optimizing for engagement
  • SEO and on-site conversion rate optimization (CRO) experience
  • Hands-on paid advertising—particularly search engine marketing (SEM) and retargeting experience
  • Able to effectively prioritize important vs urgent tasks
  • Able to quickly learn and become fluent in new technologies
  • Resourceful when you need design and/or technical help
  • Strong analytic skills and advanced proficiency in Excel/Google Sheets and Google Analytics; SQL experience preferred (not required)
  • Experience with Hubspot strongly preferred

Remote First

Muck Rack is a remote first company. While we maintain an office in SoHo, NYC, everyone can choose where and when to work, whether it’s in the office, at home, in a cafe, or on the beach. Many of our NYC team members spend part of their time working at home. All of our meetings can be attended via video conference, so those not in the office won’t miss out. We make use of online tools that facilitate a distributed team, such as Trello, Slack, Google Hangouts and Zoom, to name just a few.