Overview
YourTango is looking for a passionate, innovative, super-star Social Media Editor with expertise in Facebook who has 5+ years of experience growing, managing and curating highly engaged social media accounts for a content publisher. The ideal candidate is well-versed in content creation, social strategy, analytics, unearthing and deploying actionable insights, leveraging social media tools, and has a proven track record increasing social audiences, engagement and traffic.
Responsibilities:
- Spearheading YourTango’s presence on Facebook.
- Developing and refining the voice of YourTango on multiple YourTango Facebook pages, including successfully channeling the YourTango brand, using sound editorial judgment, and being sensitive to audience’s perceptions and needs.
- Helping YourTango raise its brand awareness dramatically by having a powerful, popular, authentic presence on Facebook.
- Recommending and building successful native content that drives engagement (e.g. Facebook stories, memes, etc.)
- Suggesting content ideas and partnering with the broader editorial team to produce stories based on anticipated social trends and real-time news.
- Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly evolving set of best practices for engaging social audiences
- Using analytics and interpreting data to implement actionable insights and achieve our business goals
- Connecting YourTango with influencers and industry thought leaders to mutually share ideas and bring their voices to the YourTango audience.
Requirements:
- 5+ years experience overseeing social media platforms and teams for publishers.
- Successful track record growing audiences and traffic from Facebook.
- A deep passion to help us, a deeply purpose driven media brand, grow our digital footprint and have a much greater positive impact in the world as a result.
- Ability to write optimized, smart social copy and train social teams on best practices.
- An innate excitement for using social platforms to reach existing and new audiences in innovative ways.
- Is highly curious and creative; thrives on generating and testing new ideas
- Expertise in social analytics tools.
- Has a strong gut instinct for what will work coupled with the ability to use data to fine-tune editorial and social strategy to achieve goals.