Overview

Parade is a self-expression brand. We make Creative Basics—underwear that celebrates who you are today. We believe that women’s underwear is a replenishment category that needs a mass-market challenger brand focused on delivering style and fabric innovation. Our DNA is community-first and catalyzed via mobile experiences because we know it’s the best way to find her. Parade has been honored by the Webby Awards and featured in InStyle, Nylon, Teen Vogue. Refinery29, Forbes and other publications. Parade has raised more than $6M to date from top investors such as Greycroft and Lerer Hippeau, and the founders of Warby Parker, Casper, Bonobos, and Away. In our first full year, we’re on track to do $10M in revenue and sell over 750K pairs of underwear!

We are looking for a freelance Social Ad Creative Producer to lead the execution and optimization of paid ad creative, primarily focused on our direct response marketing tactics across Facebook, Instagram, Snapchat and Pinterest. As Parade enters its next phase of growth, we are looking for a technically skilled video editor and adaptable storyteller who can drive where our ads go conceptually and define what Parade looks like in motion, using compelling direct response editing and animation styles. Animation and basic video editing are a must, along with a portfolio of social ads.

What You’ll Do

  • Refresh existing and develop new ad concepts, in-line with our internal messaging and creative guidelines, that test messaging, visual assets, graphic design, and offer resonance across a variety of profiles
  • Maintain a backlog of ad concepts, pitching these concepts weekly to our growth team
  • Own the ad creative development process from high-level concept to storyboard and visual style
  • Work with the Head of Growth Marketing to analyze ad-level performance, record learnings, and iterate accordingly.
  • Deliver both quantity and quality of ads under demanding timelines

Who You Are

  • 3+ years of professional experience working in animation and/or video editing
  • Advanced animation and video editing skills
  • Ability to develop ad concepts from ideation to production
  • Ideally have worked extensively creating digital ads for the Facebook and Instagram platforms
  • Analytical and iterative creative production process
  • Can provide an extensive portfolio of relevant past work

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

What We Value

We Play to Win 🏆 : We compete to win the race. We are here to make Parade the embodiment of excellence and we do that by becoming the best in the world at what we do.

We Move Like Water 🌊 : We’re flexible, fast, energized, and bring a blank slate approach to work every day.

We’re Box Packers 📦We like being in the trenches and getting our hands dirty to make her experience with Parade great. We put in the hours because we know that’s what drives results.

We’re Aligned & Collaborative 💚We strive to create alignment and we love to collaborate with one another through creating structure.

We Spark Magic & Have Fun 🌟We’re optimistic and creative people. We love fun and we embrace the ride.

Benefits + Perks

– Medical, dental, and vision insurance

– Competitive compensation, including equity

– Paid time off including Vacation PTO, Sick Leave, and Quarterly Company-wide Wellness Days

– WFH setup stipend

– Commuter benefits

– Employee discounts on Parade products

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.