🗺 Anywhere in the World
💡 Entry, Mid, or Senior Level
⚕️ International Healthcare Coverage
A content specialist works to coordinate, produce, and edit content for Empire Flippers. Your goal is to increase lead nurturing at every single level of the marketing funnel using content.
To excel in this role you should be a strong communicator, writer, and storyteller. You have a sense of what is most compelling to an audience and understand what they might need to hear/read to walk away feeling like they got value from a piece of content. You should be able to deliver on the voice and quality standards of Empire Flippers content alone and in collaboration with our marketing team.
Speaking of collaboration – you should feel excited about really nesting into our marketing team. We work closely together to meet our quarterly and yearly goals and you’ll regularly meet with the team to make sure you’re on track. But outside of a few regular meetings, for the most part, you’re independent and working on your own time to craft great content. The ability to be self-sufficient and thrive in an independent environment will be important.
This role is great for those who are curious and love to expand their knowledge. The online business industry is vast. You’ll cover everything from eCommerce, SaaS, private equity, affiliate marketing, SEO, to entrepreneurship, just to name a few. In this role, you’ll become a powerhouse creator who can deliver content on just about every topic in online business.
The industry is growing at record speeds and it doesn’t look like it will be slowing down anytime soon. This is the perfect time to get into space where you can make a real impact and be heard. You’ll also benefit from being in an industry that is vibrant and maturing with rapid speed.
Jump into the fast-moving current that is Empire Flippers and the online business industry as a whole and you’ll go places, likely surprised by where you end up. Along the way, you’ll have the opportunity to curate who you want to be as a content creator and marketer.
Empire Flippers has grown tremendously in the past few years and we are now a team of 80 people dispersed across the entire globe.
The marketing team is where you’ll call home. We are a close-knit team of eight currently and are expanding to a team of 10-14 very soon. Currently, we’re located in Vietnam, Malaysia, South Korea, The Philippines, United Kingdom, Croatia, and Mexico. Though that location often changes, thanks to all that remote work freedom.
We work hard together, support each other, and have a good sense of humor. We want to see each other win because we know that creates a winning scenario for our customers and Empire Flippers as a whole. Our new hires will be an important part of our team and will be working closely with the entirety of our marketing team and will regularly connect with Empire Flippers’ other departments.
Background & Skills
We train you for every facet of the job and believe cultural fit is most important when we are hiring. So you’ll learn everything on the job but you should come to the table with these qualities and skills.
Affinity for writing. You either have a portfolio of published work or are actively learning about how to be a better writer. Maybe you’re passionate about writing and creating content and you naturally gravitate towards anything related to that sphere. You’ll be writing a lot in this role so being able to show an interest or foundation in writing will be helpful.
A can-do attitude. You understand resilience and being able to power through obstacles that come your way. You’re open to collaboration to get things done and you try to bring your best to everything you do.
Be a good communicator. It sounds very cliché, but you’ll be brainstorming with team members in other departments, developing and collaborating on overall content strategy for both short-term and long-term goals, and creating new content ideas.
A self-starter. We need to see some evidence that you’re able to get up every morning, bite the bullet and just get on with it, even if you’ve tried four coffee shops and none have decent wifi. You won’t have eyes looking over your shoulder on a day-to-day basis, you’ll be working in almost full autonomy, we’ll need to trust you to deliver the goods. In a nutshell: you must be highly motivated, goal-driven, and coachable.
You need to have immaculate attention to detail. We need to hear you grunting and moaning if a word or grammatical structure doesn’t quite look or feel right, as you’ll be creating two pieces of in-depth written content per month to be published on the blog. Writing, editing, and proofreading are a large part of this role for all content being produced.
- A deep understanding of crafting written, story-driven content marketing pieces
- Strong emphasis on editing skills across various writing styles to ensure overall brand messaging remains top of mind
- Basic to intermediate social media knowledge
- Basic to intermediate SEO knowledge
- Basic to intermediate email marketing automation knowledge
- Basic to intermediate graphic design skills
- Journalism background, especially in Amazon FBA, DTC e-commerce or SaaS related
Routine Job Duties
- Writing listing descriptions for new businesses going live on our marketplace
- Outreach to off-site publications and websites with a goal of creating 1 in-depth industry-related blog post per month.
- Optimize content with best SEO industry practices.
- Publishing story and data-driven blog content twice a month.
- Monitor mentions and backlinks across the web for potential content opportunities.
- Manage and improve the ongoing editorial calendar.
- Interviewing sellers for the RMRB podcast
- Big projects content specialists could collaborate on:
- Creating graphics for content
- Data-driven content
- Customized email marketing campaigns
- Collaboration on large marketing campaigns i.e Season of the Seller